Episode 139: Balancing Household Labor and Business Growth with Audra King of She Loves Her Biz

In this episode, I’m thrilled to welcome Audra King, creative director, business coach, and former teacher, who is pulling back the curtain on the hidden challenges women face in business and at home. We dive deep into the mental load, invisible labor, and the unspoken dynamics that can drain women entrepreneurs before they even get to their desks. Audra’s journey from the classroom to running her own creative agency is as inspiring as it is relatable, and her insights will leave you feeling seen, heard, and ready to make some changes.

From Teacher to Creative Powerhouse
Audra shares her winding path from high school educator to creative agency owner, showing how every twist prepared her for the work she does today. Along the way, she honed her skills in leadership, organization, and vision skills she now uses to guide other creative women toward their business goals. Her story is proof that no skill is ever wasted and that the path to entrepreneurship is rarely a straight line.

The Weight We Don’t See
We dig into the concepts of mental load and invisible labor terms that have only recently entered mainstream conversation but have been shaping women’s lives for decades. Audra shares how coaching creative women revealed a consistent struggle: the constant pull between business priorities and household responsibilities. Reading Fair Play by Eve Rodsky gave her language for what she was feeling and inspired her to reexamine the cultural and personal expectations that were silently running the show.

Shifting the Conversation at Home
Audra gets real about how these dynamics play out in relationships. Not as a story of “bad partners,” but as a case of unexamined habits and assumptions. She shares how she and her husband began having open, curious conversations about their roles at home, breaking free from default patterns and resentment. The takeaway? Fairness isn’t necessarily 50/50 it’s about creating a balance that works for both partners.

This episode is a heartfelt invitation to examine the stories we’ve been handed about what we “should” do and replace them with choices that honor who we are. Audra reminds us that creativity is not selfish; it’s essential. If you’ve been feeling stretched thin or guilty for wanting more space for your business and your art, this conversation is your permission slip. Tune in, take notes, and get ready to bring more balance, intention, and joy into your home and your work.

KEY TAKEAWAYS:

• Household labor impacts your business. The mental load and invisible labor women often carry can directly drain the time, energy, and focus needed for creative work.

• Outdated norms set women up as the “default,” but internal expectations like “I should” or “I can do it better” keep the cycle going.

• Advocate for yourself with curiosity. Productive conversations start from openness, not accusation.

• Fair doesn’t have to be 50/50. Division of labor should feel equitable to both partners, focusing on strengths, capacity, and what truly lightens the load.

• Your creativity is not selfish. Time spent making art or building your business is vital to your identity and well-being…the world needs you fully alive.

• If you feel overwhelmed or can’t “do it all,” it’s not a personal flaw, it’s a sign to re-examine roles, systems, and support.

Audra King (M.Ed.) is a life-long creative who believes that when women create wealth, we make the world a better place. Audra is the Founder and Creative Director of She Loves Her Biz, a coaching and web design agency where she and her team make business building easy, accessible, and FUN!

When she’s not using her creative eye and a blend of strategy and mindset to help her clients create lives and businesses they love, you can find her sharing about her path to financial independence, coloring with her daughter, or hosting friends and family under twinkly lights in her backyard. To learn more and grab her free resources, head to shelovesherbiz.com/starthere.

Links:
Website: shelovesherbiz.com/starthere
Instagram: instagram.com/shelovesherbiz/
LinkedIn: https://www.linkedin.com/in/audra-king/

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